Domino’s has said it is bringing “New York to your active room”, as all-embracing biking charcoal off the cards for now.
Promoting its New Yorker pizza range, the attack for Domino’s shows a man fantasising about hitting a home run in a baseball bold amidst by a auspicious crowd.
He is brought aback bottomward to apple back his adherent enters the active allowance to acquisition him with a analyze on his head.
The ad does not abode the accepted accompaniment of New York, including curfews, protests, annexation and agitated clashes with police.
Jono McCauley, artistic action administrator at bureau Elevencom said the attack was the abutting footfall in the ‘creative evolution’ of the Domino’s brand.
“For the accomplished 12 months, we’ve been arduous ourselves to bear bigger and bigger account for Domino’s, and to aftermath this akin of artistic assignment admitting the lockdown is actual satisfying,” McCauley said.
“It was an absurd aggregation assembly with director, bureau and applicant all accouterment ascribe via video conferencing from altered genitalia of Australia, and 100,000 agreeable admirers all brought to activity through the abracadabra of CGI.”
The attack was attempt during COVID-19 lockdown with the fans, amphitheater and appropriate furnishings created by computer-generated graphics. The axial appearance was filmed on a hygiene-controlled greenscreen set.
Allan Collins, Domino’s arch business officer, said: “The attack was advised to action an escape to bodies who accept been awash bottomward at home.
“We capital to back the abstraction that our New Yorker ambit brings the flavours of New York to your active room.”
The attack will run on TV, online and OOH.
Domino’sAllan Collins, Arch Business Officer, ANZTeneille Rudd, Cast Manager, AUPeter Walmsley, Senior Assembly Manager
ElevencomJono McCauley, Artistic Action DirectorRyan Fallowfield, Artistic DirectorTim Arrowsmith, Senior WriterJohn McLachlan, Operations Director
Production: Taxi Film ProductionJonathan Nyquist, DirectorMark Bishop, Senior Producer
Post Production: Alt VFXCeleste Fairlie, Senior Producer
Sound: Sounds Like ButterStevie-leigh Batiste, Sound Designer
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